Surviving the Pandemic: Turning Your Franchise Restaurant Focus into Off-Premise Catering

Adaptability has been the key to survival for so many during the pandemic. As the needs of consumers and safety requirements have shifted as the virus spread, restaurants, in particular, have been forced to get creative with finding ways to keep their business afloat when so few are going out to eat.

Pressures on the Franchisee

Simply put, people aren’t going out to eat. Whether it’s state mandates that disallow indoor or outdoor dining in light of surges, or individual preferences to avoid areas of gathering, far fewer individuals are headed to restaurants. The restaurant industry has taken some of the biggest hits since the start of the pandemic, with restaurant businesses closing across the states since the pandemic began.

For franchise owners, this brought on even greater challenges. Take out and pick-up orders have been the norm since March. Most franchisees, like many businesses, have had to lay off employees, cut down on menu items, spend money advertising a Covid-safe process and facility, and a number of other things.

Unfortunately, a number of franchisees also quickly discovered that they were on their own, and support from the franchisor wasn’t likely. Many long-term franchise owners have put their life into their restaurant, and have fought long and hard to keep afloat during the past month, finding ways to get creative and survive. Does this sound like you?

The Solution: Focusing Your Franchise on Off-Premise Catering

At this point, it’s pretty clear that the repercussions of the pandemic are still standing. Some believe it may take another year to completely return to normal with regards to dining, while others believe it might never look the same. Either way, it’s time to find an alternative solution to keeping your franchise alive and running.

This is where the off-premise catering solution becomes a viable choice for your franchise. Shifting your focus to developing and establishing a catering service not only allows you to expand the services of your franchise in an easy and convenient way, but it also sets you up for the continued impact of the pandemic. Off-premise catering is particularly important over on-premise, because it eliminates the excess amount of people, is quicker and more efficient and is the ideal choice for franchise restaurants.

Dining at restaurants is slightly on the rise, but it’s going to be a while before we really start to see the numbers return to where they were before the pandemic. Takeout has increased massively, but as people start to hold birthdays and celebrations and parties and events, they’re going to be looking for catering services to bring the food to them at an affordable price.

This can be your lifesaver for your franchise. With www.cateringbrand.com, not only is it easy and convenient to set your location up for finding success in this new economic food business industry, but it’s also reliable and affordable. Don’t let your business fall through the cracks like so many others, and find out about what off-premise catering options are available for you today!